Skip to main content
Plain Language

Glossary

Plain-language definitions for the digital marketing, SEO, and AI terms we use across our work.

#

404 Error

A

A/B TestingAbove the FoldAlt TextAttribution Report

B

Business-to-Business (B2B)Buyer Persona

C

Call to Action (CTA)Cascading Style Sheets (CSS)Click Through Rate (CTR)Content CreationContent Management System (CMS)ConversionsCookiesCost Per AcquisitionCost Per Click (CPC)CrawlabilityCustomer JourneyCustomer Lifetime Value (CLV)Customer Relationship Management (CRM)Customer Segmentation

D

Data HygieneDesign SystemDrip CampaignDynamic Web Page

E

Email Marketing

F

Figma

H

HeatmapHyperText Markup Language (HTML)

K

Key Performance Indicator (KPI)

L

Lead GenerationLead MagnetLoad Speed

M

Meta DescriptionMinification

P

Performance AnalyticsPreview Text

R

Return on Investment (ROI)

S

Schema MarkupSearch Engine Optimization (SEO)Social ProofStatic Web Page

T

Technical SEOTitle Tag

U

User-Generated Content

W

WebflowWebsite MigrationWebsite Performance