Tools & Software

The Best SEO Software to Help You Drive Organic Website Traffic

Collin Belt

Last updated Jan 24, 2023

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Let's face it: SEO is one of the most important aspects of online marketing.

With the overall decline in the viability of social media and paid ads as lead-generating channels, I'd argue that SEO is currently the single most important aspect of your inbound marketing strategy.

Simply put: if you're not actively pursuing SEO, you're missing out on a huge chunk of traffic that could be coming to your website.

I get asked all the time which SEO tools I use. As an inbound marketing strategist, SEO nut, and tech wizard, you'd better believe I have a suite of SEO software that I use daily to deliver results for myself and my clients.

So if you're looking for the best SEO software to help increase your website traffic, you've come to the right place. In this blog post, I'll outline the best SEO software on the market today — and how I actively use them to generate website traffic.

I'll also give you some tips on how to choose the best software for your specific needs. So whether you're just starting out with SEO or you're looking for an edge over your competition, let's get into it!

What is SEO software and how can it help you get more website traffic?

SEO (Search Engine Optimization) software is vital for any website that wants to drive organic website traffic. SEO software can give you actionable insights into the content you need to create and/or optimize to maximize your website's visibility in search engines and make it easier to reach potential customers.

By using SEO effectively, you'll have the data to optimize your website for higher rankings, meaning that it will be more likely to appear among the top results when someone searches for something related to your business online.

SEO software can also help track and analyze important data over time, such as keywords, page visits, backlinks, and more. This will allow you to make the best decisions when it comes to optimizing your website for better search engine rankings.

Different categories of SEO Software

Before diving into the best SEO software, it's important to recognize the different types of software you can use for improving your performance in Google search results — and the general order that you'll use them during the research, content planning, content optimization, and analysis/reporting process.

Keyword Research Tools

Keyword research is a fundamental part of SEO and it includes the process of researching and selecting keywords used to optimize your website for search engines. It helps you identify which words best describe the content on your website, as well as how people are likely to search for it.

Examples of Keyword Research software

Content Planning Software

You should use SEO-focused content planning tools to improve the odds that your content will rank well in search when you hit publish. Tools in this category can highlight which keywords you should use, and what topics you should cover in your content, and give you guidance on how to structure your content.

Examples of Content Planning Software

Content Creation Software

For any website looking to drive organic traffic, having the right content creation software is essential. Content creation software helps you craft high-quality content for your site that will be optimized for better search engine rankings. Whether you're a beginner or an experienced SEO professional, using the right content creation software can help take your SEO efforts up a notch and ensure you get maximum visibility online.

Examples of Content Creation Software

Content Optimization Software

Content optimization software is designed to help you improve the quality of your content and improve the odds that it will rank in search. By using content optimization software, you can determine which keywords you should add to your content and if there are any gaps in what you cover (such as related topics, or links to relevant sources within the content itself).

Examples of Content Optimization Software

Technical SEO Site Audits

Site audits are essential for making sure that no technical SEO issues are holding you back (broken links, missing title tags and meta descriptions, busted web pages, that kinda stuff). Actively monitoring your site's health can help you identify potential issues with your website that could be hindering its performance.

Examples of Site Audit Software

Website Data Analysis & Reporting Tools

Performing analysis on your SEO efforts is an incredibly important part of any successful SEO strategy. Analysis can help you identify what’s working and what isn’t so that you can make informed decisions about how to improve your website's visibility. Through analysis, you can track and measure your website's performance, traffic sources, and conversions.

Examples of Website Data Analysis & Reporting Tools

Note that while there's some overlap between these tools and their functions (Semrush, for example, markets itself as an all-in-one SEO software), there isn't currently one software that's the best tool for all aspects of Search Engine Optimization. That's why I think it's important to select a few SEO tools to build a suite of SEO software that helps you accomplish your goals.

Below are the tools that I use every day for my SEO efforts, and for running client SEO campaigns.

The best software for keyword research: Semrush

Semrush is the best software for keyword research

Semrush is the best SEO tool available for keyword research, full stop. You can leverage the Keyword Overview, Keyword Manager, and Keyword Magic tools to help you find relevant and engaging keywords that will drive organic traffic to your website, and get comprehensive data and insights that you can use to optimize your website further.

What makes Semrush such a great tool for keyword research is its ability to provide multi-dimensional keyword data, including search volume, competition level, and even related topics and questions.

Whenever I'm starting to create a piece of content or plan out an SEO campaign for a client, I always start by performing my keyword research inside Semrush.

Try Semrush

The best software for content planning: Surfer SEO

Surfer SEO is the best software for content planning

If I were to fully reset my agency, had no budget, and could only use one software for my SEO efforts, it would be Surfer SEO, one of my favorite SEO tools. Hands down, Surfer provides the best value and overall utility of any marketing software on the market right now.

The user interface is dead simple and easy to use, and they have fantastic educational resources to get you up to speed on how to use the software. Trust me, if you take the time to learn how to use Surfer, you're going to see results in organic search.

All you need to get started is a seed keyword that you want to plan your content around. Surfer can help you with content planning by performing a comprehensive competitive analysis on the highest-ranking content for that particular keyword, and then it will supply you with detailed recommendations of what to write about.

Try Surfer SEO

The best software for SEO-optimized content creation: Jasper AI

Jasper is the best SEO tool for content generation

I know AI can be a dirty word in the marketing space, but when used correctly, AI can augment your content creation efforts and help you smash through writer's block.

Simply put, Jasper AI is the best software for SEO copywriting, allowing you to create website content that is optimized for search engine rankings. With its powerful AI capabilities, Jasper understands the nuances of SEO best practices and will automatically optimize the content it creates for any keyword or phrase. It will also use natural language processing (NLP) to ensure that your content is high-quality and engaging.

Overall, Jasper AI is an excellent tool for creating SEO-optimized content that will rank highly in search results while still providing an enjoyable reading experience for your visitors. With its powerful features and intuitive interface, it's one of the best tools available today for creating high-quality on-page content that will drive organic traffic to your website.

Try Jasper AI

The best software for content optimization: Jasper AI + Surfer SEO

That's right - Jasper AI and Surfer SEO are making a double appearance in this category. That's because I use the Jasper and Surfer integration together to write and optimize my content.

Yep, that's right, you can integrate these two together to create a content production and content optimization machine. Once you've performed your content planning in Surfer, you can bounce those recommendations over to Jasper to crank out content. Once you've put together a first draft, simply open the Surfer SEO tab in Jasper to get detailed recommendations for your content.

You can also use Surfer on its own for optimizing your existing website content. All you need is your site URL, and the keyword you want that page to rank for, and Surfer will spin up a detailed audit of what you need to do to improve your content score, as well as other on and off-page activities that you can perform to increase the odds of your page ranking for that keyword in search.

Try Jasper AI


Try Surfer SEO

The best software for technical SEO Site Audits: Semrush

As we've already established, Semrush is one of the most comprehensive and powerful SEO software tools available. One of the things that make it stand out from the competition is its robust site audit feature. With this tool, you can quickly and easily detect and fix a wide range of technical SEO issues with your website.

The Semrush site audit tool scans your entire website for potential technical issues that may be preventing it from ranking. It will check for missing meta tags, broken links, thin content, duplicate content, and a whole lot more. It also checks for other key elements such as canonical URLs, structured data markups, XML sitemaps, HTTPS security protocols, page speed performance, mobile usability insights, and other important technical factors that affect SEO rankings and offers actionable advice on how to fix those issues.

Once the scan is complete, Semrush will generate an easy-to-understand report outlining all technical errors detected on your website. This report includes detailed information about where errors were found on each page and how to fix them quickly and easily. You can even use this report to prioritize tasks so that you can focus on the issues that are likely to have the greatest impact on your SEO rankings first.

Another great thing about using Semrush's site audit feature is that it allows you to keep track of any fixes or changes you make to your website over time. This helps ensure that once you implement a fix for an issue detected during an audit scan, it won't reoccur in future scans. Plus, Semrush helps you stay informed when new changes occur by sending alerts whenever any major technical changes are found on your website during future scans.

Overall, Semrush's site audit feature provides a comprehensive overview of all technical aspects of your website so you can identify and correct any issues that could potentially harm your SEO efforts quickly and effectively. For any website looking to maximize its visibility in SERPs while minimizing the risk of major technical errors affecting search engine rankings, Semrush's site audit feature should definitely be part of its SEO strategy.

Try Semrush

The best SEO-focused website data analysis and reporting tool: Semrush (again)

Yeah, there's a trend here - Semrush has killer tools for website data analysis and reporting, helping you keep a close eye on your SEO efforts.

One of the most useful features of Semrush is its comprehensive Real-Time SEO Tracking tool which allows users to keep track of how their websites are performing in real time. This gives you access to daily updates about your website’s visibility in SERPs including what keywords people are searching for to find your website as well as what country they are from.

Additionally, this tool allows you to compare your website's performance against competitors to help formulate a better SEO strategy.

Semrush is an incredibly powerful tool for gaining insights into website performance that no other software provides making it a must-have for any marketer looking to make the most out of their SEO efforts!

Try Semrush

Bringing it all together: what is the best suite of SEO software for driving organic search traffic?

In my opinion, the best suite of SEO software for any website is Semrush, Surfer SEO, and Jasper AI. Time and time again, I've been able to leverage these tools to deliver a reliable stream of organic traffic for every website I've worked on.

Oh yeah, and did I mention that all three of them integrate with each other? By leveraging each of their individual strengths, you'll have all the tools to become an unstoppable force for creating killer content that ranks high in search. It truly is the holy trinity of SEO tools.

Semrush is an all-in-one SEO tool that provides comprehensive data and insight you can use to optimize your website further. It offers powerful insights into keyword research, allowing you to gain an understanding of search volume, competition levels, related topics, and questions associated with your target keywords. The powerful platform makes it easy to get started with keyword research and make the most of this valuable data.

Try Semrush

Surfer SEO is the best software for content planning and optimizing a website's content for higher rankings in search engines. It uses advanced algorithms to analyze a website's content, including keyword density, readability score, word count, and more. Surfer also provides actionable insights on how to best optimize your content as well as detailed recommendations for best practices.

Try Surfer SEO

Finally, Jasper AI is the perfect companion for SEO copywriting projects because it uses its advanced AI capabilities to automatically optimize content for any keyword or phrase based on current SEO best practices. It also leverages natural language processing technology to ensure that created content is high-quality and engaging.

Try Jasper AI

Combined together, these three pieces of software are an unbeatable suite that can help take any website’s optimization efforts to the next level with comprehensive analysis of keywords, performance optimization through competitive analysis, and creating engaging content tailored specifically towards ranking better in search engine results pages (SERPs).

On top of all that, each program has plenty of features available which allow users to customize their experience; this means there will always be something new to learn as you continue using the tools!

So there you have it: my take on the best SEO software that every marketer should be using to drive organic website traffic.

Now that you know what tools to use, what are you waiting for? Get to work, chop chop! SEO is a long game, so the sooner you get started, the better.

Frequently asked questions about SEO Software

What is SEO software?

SEO software helps website owners and marketers optimize their content for higher rankings in search engines. It's a broad category of software that can be used for things such as:

  • Monitoring competitors' performance
  • Tracking keyword search volume
  • Analyze backlinks
  • Performing other tasks related to SEO

It can also suggest best practices for improving website visibility on SERPs (search engine result pages).

What software do you need for SEO?

At a minimum, you need software that lets you perform keyword research, plan your content, write your content, optimize your existing content to better perform in search, and report on how your website SEO changes over time. You can achieve all of this by using a combination of Semrush + Jasper AI + Surfer SEO.

What software do the SEO experts use?

Experts have different opinions on what is the best software to use for search engine optimization, but I personally use Semrush, Jasper AI, and Surfer SEO for my own SEO and for client projects.

What is the best tool for SEO?

Simply put, there is no single best tool for SEO, but if you're on a tight budget, Surfer SEO is a great starting point for users who are new to SEO. As soon as you can afford a full SEO marketing suite, I'd suggest adding Semrush and Jasper AI to your lineup.

Which is the best tool to check your website ranking?

Semrush offers the best tools for checking your domain authority ranking (DA) as well as actively monitoring your keyword rankings in search.

What is the best way to rank a website?

The best way to rank a website is by optimizing its content for search engine algorithms and software can help you with that process.

This includes improving the technical aspects of your website, such as loading speed and mobile-friendliness, as well as making sure it contains relevant content with targeted keywords and phrases. Additionally, building quality backlinks from other high-authority websites will help increase your website's visibility and rankings.

What software is required for SEO?

No software is required to get started with SEO, but using the right tools can greatly help with optimizing your website's content for higher rankings.

Semrush is an excellent all-in-one SEO tool that provides a wealth of data for keyword research, website audits, competitor analysis, and much more.

Surfer SEO is the best tool if you're new to SEO or you want to focus primarily on creating great content.

Finally, Jasper AI is a great choice for copywriting and creating new content for search.

No matter what tools you choose, the important thing is to make sure that you're regularly monitoring your website performance and updating your SEO strategies to be more effective. Good luck!

Can I do SEO for free?

Absolutely! While there are many paid tools available that can help with SEO, there are also plenty of free options.

Google Search Console provides a variety of data and insights about your website's performance in search, including keyword rankings, crawling errors, and more.

Additionally, Semrush offers a limited free version that allows you to perform basic keyword research and competitor analysis.

Finally, Ubersuggest is a free tool that offers keyword data as well as suggestions for related keywords and phrases to use in your content.

Using these tools, you can get started with SEO without spending any money!  With consistent effort and dedication, you can eventually build an effective SEO strategy that will bring in revenue, which will give you a budget to invest in more powerful SEO tools such as Surfer SEO and Jasper.

Which is the best SEO tool for beginners?

The best SEO tool for beginners is Surfer SEO, a powerful and easy-to-use platform that provides all the tools you need to optimize your website for better search engine rankings.

With its intuitive interface, it's incredibly simple to use and understand even for those with no prior knowledge of SEO. Surfer SEO allows you to perform keyword and competitor research, plan your content, and more - all from one place. It's the perfect choice for beginners to get started with SEO!

Can I do SEO by myself?

Yes, you absolutely can! With the right tools and resources, it's possible to optimize your website for better search engine rankings without paying outside agencies or professionals. Start by researching keywords that are relevant to your business and include them in your on-page content. Then use free SEO tools such as Google Search Console and Google Analytics to analyze your website performance and track keyword rankings.

Is it worth paying for SEO services?

If you have the budget for it: absolutely. Working with an SEO agency has massive benefits. If you're just getting started with SEO, there's a lot you can do on your own — but once your business has grown, consider partnering with an SEO agency to take your efforts to the next level.

Is Ubersuggest better than Semrush?

In my experience, no, Ubersuggest is not as robust of a tool as Semrush. However, Ubersuggest definitely wins in the user-friendliness category.

Why does organic website traffic matter?

Organic website traffic is essential for any business that wants to drive leads and increase its online presence. Organic traffic is the best form of traffic because it comes from search engine results rather than paid advertisements or other sources. This means that it's more likely to convert into customers since they are actively searching for your product or service.

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