Tools & Software

Fueling the Future: The Best AI Marketing Tools in HubSpot

Collin Belt

Last updated Feb 21, 2024

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Creating engaging and conversion-boosting content can be costly and time-consuming, especially if you have a busy schedule and a tight marketing budget. Fortunately, artificial intelligence (AI) in marketing is a game-changer.

With top-of-the-line AI marketing tools, HubSpot can help you generate compelling content quickly and easily to save time, personalize campaigns, and drive more efficient marketing strategies—all without draining your bank accounts. As a result, you can compete with bigger players in your industry, even if your marketing budget is small.

Learn more about HubSpot's AI tools and how they empower small businesses to achieve more with limited marketing resources.

HubSpot’s AI marketing tools

HubSpot has a suite of AI solutions that help resource-constrained marketing teams streamline workflows and build efficient marketing strategies. Here's a quick primer on the AI marketing tools available through HubSpot.

Campaign Assistant

Creating persuasive and tailored content for your marketing campaigns is easy with HubSpot’s Campaign Assistant. You can ask the tool to generate business reports, social media ads, marketing emails, landing page content, and Google ads. You can produce marketing copy in seconds instead of hours. That means less time spent on content creation and more on critical business operations.

Campaign Assistant lets you specify your campaign's aim, target audience, and keywords. You can also choose your preferred writing style and provide a specific call to action (CTA). The result is output that's relevant and highly personalized to meet your unique requirements.

AI-Powered CRM

HubSpot’s Customer Relationship Management (CRM) system is robust and intuitive. It provides a central place to connect business apps you may already be using, process customer data, collaborate with team members, and automate day-to-day operations under a unified platform.

It also includes an AI-powered feature that automates importing contact information and company details from spreadsheets into your CRM system. Instead of manually preparing customer data for analysis, HubSpot’s CRM enables you to identify and fix errors in data sets using AI. This minimizes time-consuming manual data maintenance processes.

In addition to contact management and data cleaning capabilities, the all-in-one CRM is integrated with ChatSpot, an AI writing assistant. With ChatSpot, you can generate high-quality marketing content, such as prospecting emails and blog posts, all within the CRM platform.

AI Website Generator

Traditionally, designing a website requires hiring a coding expert, which can be costly and labor-intensive for most small business owners. With HubSpot’s free AI Website Generator, building a personalized, cost-effective starter website is as easy as answering a few questions about your company.

Once you specify your preferences, the AI tool develops a first draft website, which you can further customize using intuitive, no-code editing tools. Since the generator automates website creation, you minimize the resources and time used in the entire process. These AI-crafted sites are built based on website development best practices, so you can be confident that your new site will be responsive and mobile-friendly, important ranking factors in Google search results.

AI Content Writer

If you’re looking to write marketing copy faster than ever and scale your content output without additional budget, HubSpot’s AI Content Writer is one of the best AI marketing tools. It can generate value-packed long-form articles, landing pages, blog posts, and website copy lightning-fast to get you to a first draft.

AI Content Writer helps guide you through content creation, from brainstorming topics to creating an outline and generating content tailored to your audience. You can also use the tool to rephrase, expand, summarize, or change the tone of your existing web content.

How HubSpot AI tools empower small businesses and lean teams

Competing with giant corporations that have larger marketing resources can intimidate small organizations. To level the playing field, HubSpot’s AI and lean marketing team solutions help growing businesses stay competitive without spending beyond their budget.


AI marketing tools in HubSpot are affordable, and some are free. For instance, you can access HubSpot’s AI-powered CRM and Campaign Assistant without paying a single dime. In return, you can automate marketing tasks and scale content creation without incurring additional costs in human labor.


Creating high-quality copy can take hours or days. With HubSpot AI tools, such as AI Content Writer, you can generate effective promotional content in a few seconds. This frees more time to focus on core business operations and improve other aspects of your marketing.

Improved marketing outcomes

HubSpot’s Campaign Assistant and AI Content Writer produce compelling, tailored copy that can drive engagement and boost conversions. HubSpot AI tools can be the key to better campaign results.

How to get started with HubSpot’s AI tools

If you're new to working with HubSpot's AI tools, it's easy to get started.

  1. Log in or sign up if you don’t have a HubSpot account.
  2. On the top right of the screen, navigate to Settings ⚙️.
  3. Scroll down and click ‘AI Assistants’ in the left sidebar.
  4. Check the terms and conditions box, then turn on ‘Content Prompts’ and ‘Customer Analysis’ to unlock the power of AI in Hubspot.

After activating the above settings, keep the following tips in mind to get the most out of the best AI tools in HubSpot:

  • Provide detailed prompts. HubSpot AI writing tools rely on your input to produce useful content. The more specific and detailed your input, the more tailored and valuable the generated content will be.
  • Proofread and edit. AI content is improving every day, but it's important to make sure the message is accurate and aligns with your brand voice before posting it.
  • Verify facts. Like any other modern technology, AI is not perfect. It may occasionally produce incorrect data, so it’s best to double-check AI-generated statistics and claims.

🔥 Red hot tip: these tips don't just apply to HubSpot's AI tools, they're best practice when using any AI tools. When in doubt, use your brain 🧠 and think through what information a human would need to create excellent content, and always double check any content created by AI.

The future of marketing with HubSpot’s AI

Small companies today can use artificial intelligence to compete with large-budget peers in marketing themselves online. Forward-thinking small business owners like you can leverage the best AI marketing tools to save money and time and improve campaign results.

The use of AI in business promotion is already making a big splash, and it's only growing more refined and widely used. To ensure competitors don’t leave you behind, use HubSpot AI technology to complete marketing tasks, such as creating long-form blog posts, crafting persuasive emails, writing conversion-boosting ads, and managing customer data in a central place.

Ready to get started? Sign up for a HubSpot account today to start exploring. And if you're ready to fully embrace the future and stay ahead by adopting HubSpot AI tools in your marketing campaigns, contact Pyromaniac Digital to learn more about how HubSpot’s AI tools can make your marketing strategies more efficient.

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